Last updated: April 4th, 2026

This Privacy Policy describes how Fractal Witch ("we", "us", "our") collects, uses, and shares your personal information when you visit fractalwitch.com or make a purchase from us.

1. INFORMATION WE COLLECT

When you visit our website or make a purchase, we collect:

• Contact information — name, email address, phone number

• Billing and shipping information — address, payment details

• Order information — products purchased, order history

• Device information — IP address, browser type, pages visited, time spent on site

• Communications — emails, messages, and reviews you send us

When you subscribe to our email or SMS list, we collect your email address and/or phone number.

2. HOW WE USE YOUR INFORMATION

We use your information to:

• Process and fulfill your orders

• Send order confirmations and shipping updates

• Provide customer support

• Send marketing emails and SMS messages (only if you opted in)

• Improve our website and shopping experience

• Prevent fraud and ensure security

• Comply with legal obligations

3. SHARING YOUR INFORMATION

We share your information with trusted third parties only as necessary to operate our business:

• Shopify — our ecommerce platform (shopify.com/legal/privacy)

• DHL — shipping and delivery

• Klaviyo — email and SMS marketing (klaviyo.com/legal/privacy-policy)

• Meta (Facebook/Instagram) — advertising and analytics

• Pinterest — advertising and analytics

• Microsoft Clarity — website analytics and heatmaps

• Trybe — creator affiliate program

• ParcelPanel — order tracking

We do not sell your personal information to third parties.

4. COOKIES & TRACKING

Our website uses cookies and similar tracking technologies to improve your experience and serve relevant ads.

Types of cookies we use:

• Essential cookies — required for the website to function

• Analytics cookies — help us understand how visitors use our site (Microsoft Clarity, Meta Pixel)

• Marketing cookies — used to show you relevant ads on Meta and Pinterest

You can control cookies through your browser settings. Note that disabling certain cookies may affect your shopping experience.

5. EMAIL & SMS MARKETING

If you subscribe to our email or SMS list, you consent to receive marketing communications from Fractal Witch.

You can unsubscribe at any time by:

• Clicking "Unsubscribe" at the bottom of any email

• Replying "STOP" to any SMS

• Emailing us at hello@fractalwitch.com

We use Klaviyo to manage our email and SMS communications. Your data is stored and processed in accordance with Klaviyo's privacy policy.

6. FRACTAL CREATORS PROGRAM

If you join our Fractal Creators affiliate program, we collect additional information including your social media handles and payment details for commission payouts. Content you submit through the program may be used in our marketing materials as outlined in our Terms of Service.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order information is typically retained for 7 years for accounting purposes.

8. YOUR RIGHTS

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your information

• Opt out of marketing communications

• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at hello@fractalwitch.com.

9. CALIFORNIA RESIDENTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information.

To submit a request, contact us at hello@fractalwitch.com.

10. CHILDREN'S PRIVACY

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of our website after changes constitutes acceptance of the new policy.

12. CONTACT

For any questions about this Privacy Policy or how we handle your data:

📧 hello@fractalwitch.com

📸 @fractalwitch on Instagram

🌐 fractalwitch.com